Nova Launcher Prime unlocks the following features in Nova Launcher:

Drawer Groups: Folders in App Drawer Unlimited custom tabsOrganize apps into tabs and folders in the app drawer

GesturesQuickly start Nova Actions or Apps from gestures on the desktop, such as pinching, swiping or two-finger swiping.

Hide AppsKeep a clutter free drawer by hidding never used apps.

Dock SwipesGet more use out of your dock apps by setting swipe-actions

Unread CountsNever miss an email. Unread count badges for SMS, Missed calls and Gmail. Counts show in the dock, desktop, drawer and folders.

More Scroll Effects

You need to install the free version of Nova Launcher http://play.google.com/store/apps/details?id=com.teslacoilsw.launcher to use Nova Launcher Prime

For download issues or Play Store errors such as Error 941 please contact Google at http://support.google.com/googleplay/bin/request.py?policy=apps&contact_type=contact_policy